Deepak Gupta | AI
Practical insights on AI innovation, cybersecurity, and B2B SaaS scaling. Discover proven frameworks and hands-on strategies to build impactful tech ventures.

The Economics of Authentication: Why Passwordless Pays
Deepak Gupta - Tech Entrepreneur, Cybersecurity Author | | Best Practices, Digital Identity, future, future of passwords, iam, Password, passwordless
Most enterprises unknowingly pay a $700K+ annual 'password tax' through hidden costs like help desk tickets, productivity loss, and security risks. Passwordless authentication eliminates 75% of these expenses while improving security—delivering complete ...

Identity’s New Frontier: AI, Machines, and the Future of Digital Trust
Deepak Gupta - Tech Entrepreneur, Cybersecurity Author | | 2025, AI (Artificial Intelligence), Authentication, Digital Identity, identity, identity management, Machine Identity, non-human identity
The identity industry faces its biggest shift yet: machines now outnumber humans 90:1 in digital systems. From AI-powered authentication to passwordless futures, discover the $61.74B transformation reshaping how we think about digital ...

Growth Hacking 2.0: From Traditional SEO to AI-Powered Answer Engine Optimization
Deepak Gupta - Tech Entrepreneur, Cybersecurity Author | | AEO, AI (Artificial Intelligence), AI and B2B SaaS growth, future, Growth, SEO, Tech Success Strategies, technology
Growth hacking has evolved from viral loops and cold outreach to AI-powered Answer Engine Optimization (AEO). As Google launches AI search and businesses shift from traditional SEO to AEO, B2B SaaS must ...

The Evolution of Software Development: From Machine Code to AI Orchestration
Deepak Gupta - Tech Entrepreneur, Cybersecurity Author | | AI (Artificial Intelligence), AI assistant, developers, Development, future, software, technology
Major tech companies now generate 30% of code with AI. Explore the dramatic shift from manual coding to AI orchestration—and why the next 3 years will transform who can build software ...

Unlocking the Gates: REST API Authentication Methods for Modern Security
Deepak Gupta - Tech Entrepreneur, Cybersecurity Author | | api, Authentication, Best Practices, developers, future, jwt, security
From Basic Auth’s simplicity to OAuth 2.0’s delegated muscle, this quick-read unpacks the strengths, gaps, and best-fit use cases of the four core REST API authentication methods—so you pick security that scales, ...

10 Proven Growth Strategies for B2B SaaS: Lessons from Business Classics & Applications for AI Startups
Deepak Gupta - Tech Entrepreneur, Cybersecurity Author | | AI (Artificial Intelligence), AI and B2B SaaS growth, Best Practices, Growth, startup, Tech Success Strategies, trends
Transform your B2B SaaS growth trajectory with 10 battle-tested strategies derived from business classics and proven by market leaders. Learn how these frameworks can be specifically adapted for AI startups, with actionable ...

The Enterprise Readiness Playbook: Transform Your B2B SaaS from Startup to Enterprise-Grade
Deepak Gupta - Tech Entrepreneur, Cybersecurity Author | | AI and B2B SaaS growth, AI for lead generation B2B SaaS, Best Practices, Cybersecurity, enterprise, enterprise-ready, Growth, PLG, Product
Discover the comprehensive roadmap for B2B SaaS companies to achieve enterprise readiness. Learn essential infrastructure requirements, compliance frameworks, enterprise features, and go-to-market strategies from a serial founder who scaled through product-led growth ...

Beyond Auth0: A Comprehensive Guide to Authentication Alternatives in 2025
Deepak Gupta - Tech Entrepreneur, Cybersecurity Author | | AI and B2B SaaS growth, Authentication, CIAM, Cybersecurity, Digital Identity, iam, sso, Tech Success Strategies
Struggling with Auth0's pricing or technical limitations? This comprehensive guide analyzes the top commercial and open-source authentication alternatives for 2025, helping you select the perfect solution based on your specific technical requirements, ...

The Coinbase Data Breach: A Breakdown of What Went Wrong
Deepak Gupta - Tech Entrepreneur, Cybersecurity Author | | Breach, Coinbase, customer data, Cybersecurity, data protection, Data Security, Infrastructure, social engineering
How did a $400 million data breach happen at Coinbase? It wasn't a tech failure—it was a human one. Learn how social engineering exploited trust and what it means for cybersecurity ...

Beyond Human Access: Machine-to-Machine Authentication for Modern B2B SaaS
Deepak Gupta - Tech Entrepreneur, Cybersecurity Author | | Access control, Digital Identity, iam, Machine Identity, non-human identity, single sign on, sso
Machines talk to machines without human intervention. But how do you ensure these automated conversations remain secure? Discover the authentication frameworks that enable scaling safely while protecting your digital ecosystem from unauthorized ...