I Spent a Decade Building a Password Company. Here's Why I'd Tell You to Kill Yours

I Spent a Decade Building a Password Company. Here’s Why I’d Tell You to Kill Yours

I spent ten years engineering, scaling, and defending password-based authentication for a CIAM platform that grew to a billion users. The lesson I took out of that decade is not the one I expected to take. The password is the bug ... Read More
Programming in 2026: Should Students Still Learn Code?

Programming in 2026: Should Students Still Learn Code?

AI generates code faster than humans can review it. So why are computer science enrollments hitting record highs? After scaling a CIAM platform to 1B+ users, I see a clear pattern: AI has not replaced developers. It has reshaped what they do. Here's what students should learn now ... Read More
19 Billion Passwords Are Circulating. The Number Isn't the Story

19 Billion Passwords Are Circulating. The Number Isn’t the Story

Every headline put the 19 billion figure in 60-point type. Almost none of them mentioned that the unique entry rate is in the single digits. Here is what the number actually means, and the checklist I would hand a CISO this week ... Read More
Citation Share: The Metric Cybersecurity CMOs Should Be Reporting to the Board in 2026

Citation Share: The Metric Cybersecurity CMOs Should Be Reporting to the Board in 2026

Traditional marketing metrics are becoming less predictive of pipeline as buyers shift to AI-powered research. Citation share is the new north star metric for cybersecurity vendors. Here's how to build a benchmark, measure it across AI platforms, and report it to the board ... Read More
The Cybersecurity AEO Playbook: How Security Vendors Get Cited by ChatGPT, Perplexity, and Claude

The Cybersecurity AEO Playbook: How Security Vendors Get Cited by ChatGPT, Perplexity, and Claude

A buyer-journey-mapped framework for cybersecurity vendors to win Answer Engine Optimization. Covers the three security buyer personas, the prompts they actually ask AI tools, and the content formats that earn citations in ChatGPT, Perplexity, and Claude ... Read More
Why Gated Whitepapers Are Killing Your AI Visibility (And What Cybersecurity Marketers Should Do Instead)

Why Gated Whitepapers Are Killing Your AI Visibility (And What Cybersecurity Marketers Should Do Instead)

The cybersecurity industry's reliance on gated PDFs and MQL-driven content is actively destroying future pipeline by making the best content invisible to AI engines. Here's the case for a fundamental content strategy shift and a migration framework that preserves lead capture ... Read More
Why Gated Whitepapers Are Killing Your AI Visibility (And What Cybersecurity Marketers Should Do Instead)

Why Gated Whitepapers Are Killing Your AI Visibility (And What Cybersecurity Marketers Should Do Instead)

The cybersecurity industry's reliance on gated PDFs and MQL-driven content is actively destroying future pipeline by making the best content invisible to AI engines. Here's the case for a fundamental content strategy shift and a migration framework that preserves lead capture ... Read More
Why We Cancelled Auth0 at 350,000 MAU (And How MojoAuth Saved Us $200K Annually)

Why We Cancelled Auth0 at 350,000 MAU (And How MojoAuth Saved Us $200K Annually)

We cancelled Auth0 over a year ago. Not because it stopped working, but because scaling to 350,000 monthly active users made the pricing model untenable. The migration to MojoAuth cut our authentication costs substantially while improving the user experience ... Read More