authority

Building Entity Authority in Cybersecurity: The Trust Signals AI Models Actually Weight for Security Vendors

Building Entity Authority in Cybersecurity: The Trust Signals AI Models Actually Weight for Security Vendors

| | AEO, AI (Artificial Intelligence), AI and B2B SaaS growth, authority, Content Marketing, Cybersecurity, geo, growth hacking, Marketing, SEO
AI models weight trust signals differently in cybersecurity. A comprehensive framework for building entity authority as a security vendor, covering third-party corroboration, author entities, community presence, research credibility, & authority flywheel that ...
Deepak Gupta | AI & Cybersecurity Innovation Leader | Founder's Journey from Code to Scale

Building Entity Authority in Cybersecurity: The Trust Signals AI Models Actually Weight for Security Vendors

| | AEO, AI (Artificial Intelligence), AI and B2B SaaS growth, authority, Content Marketing, Cybersecurity, geo, growth hacking, Marketing, SEO
AI models weight trust signals differently in cybersecurity. A comprehensive framework for building entity authority as a security vendor, covering ...
Deepak Gupta's notebook
Vishing breaking down social engineering techniques

Vishing: Breaking Down Social Engineering Techniques

| | artificial time constraint, authority, Liking, Newsletter, reciprocity, social engineering, social engineering techniques, Social-proof, vishing
If you’ve read our past joint newsletter, you know that Curt and I (Shelby) approach vishing in a way that […] ...
Security Through Education
Influence Techniques in Everyday Life: Sales

Influence Techniques in Everyday Life: Sales

| | authority, influence techniques, Liking, Newsletter, pretext, sales, salesperson, scarcity, social engineering
People in many different professions use social engineering as a tool in everyday life. In the case of sales, social […] ...
Security Through Education
Pick Your Vishing Avatar

Pick Your Vishing Avatar

| | artificial time constraints, authority, ego suspension, Newsletter, non-judgmental validation, pretext, rapport building, social engineering, vishing
In our September newsletter two professional vishers explain their own unique approach and how they learn from each other ...
Security Through Education

Cha-Ching! Zheng’s Datang Coin Ponzi Scheme

| | authority, Bitcoin, Cha-Ching! Zheng’s Datang Coin Ponzi Scheme, Charlie Shrem, Crytocurrency, Datang Coin, Dave Carlson, Don’t Let Your Knowledge Become Your Weakness, DTC Holding, Emotional Trigger, Evgeny Subbotin, , Pretexting, scam artist, social engineering, Social-proof, The Carefully Arranged and Detailed Scam, The More You Know; The Safer You’ll Be – Right?, Zheng
Charlie Shrem, age 11, invests early and makes millions in Bitcoin! Dave Carlson makes $8 million per month in Bitcoin! Inspired by these and other true-life stories, some have felt that with ...
Security Through Education