Unlocking Success: Marketing in a Cookieless World with Zero-Party Data

Unlocking Success: Marketing in a Cookieless World with Zero-Party Data

Discover the power of zero-party data in the cookieless era. Explore innovative strategies for personalized marketing and trust-building. Embrace ethical practices and human connection to unlock unprecedented success in the digital world ...
Privacy-Centric Enhancements: CTO Deepak Gupta Shares His Thoughts on Shifting Data Strategies

Privacy-Centric Enhancements: CTO Deepak Gupta Shares His Thoughts on Shifting Data Strategies

With more and more businesses taking place online and grappling with the new privacy and data security complexities, there’s an immediate need to reinvent data management strategies. Let’s understand the role of ...
Why Your Business Needs A Simple Passwordless Experience (Minus the User Friction)

Why Your Business Needs A Simple Passwordless Experience (Minus the User Friction)

Whether it’s a little friction in login authentication or user fatigue in filling massive registration forms, everything counts when it comes to a bad user experience. Let’s uncover the importance of going ...