Email Marketing Legal Requirements: A Comprehensive Guide for Businesses

The first instance of email marketing dates back to 1978, driving $13 million in sales and demonstrating its sheer impact and industry value. Since then, email marketing has evolved and proved to ...
The Safest Mobile Device: iOS vs Android

Apple Mail Privacy Protection, Government Agencies Reveal Top Attack Vectors, Is Big Brother Watching You at Work?

What is Apple Mail Privacy Protection and how does it hide your IP address, so senders can’t link it to your online activity or determine your location, government authorities such as the ...
5 Ways MSPs Can Write Better Marketing Emails

5 Ways MSPs Can Write Better Marketing Emails

Email marketing is an effective method for spreading the word about your managed services provider (MSP). However, it must beRead More The post 5 Ways MSPs Can Write Better Marketing Emails appeared ...
Results from the Yahoo Mail BIMI trials

What is BIMI and how can marketers use it for email campaigns?

| | BIMI, Email Marketing
You may have heard about BIMI logos and how they can boost engagement in email marketing campaigns. This post (the first in a series) explains the basics of BIMI. Email isn’t just ...

Marketers: Have you talked to your IT team about your email deliverability and open rates? (Hint: You should.)

We all know that the greater your brand presence, the greater your pipeline growth, your digital presence, and ultimately your brand trust with consumers. So what if you could display your company’s ...