consumer behaviour
Canadian Businesses Must Prioritise Security or Risk Losing Customers
The recent increase in high-profile security breaches, including the ones impacting Canadian businesses, has kept security top-of-mind for consumers in Canada and all over the world. With newly released PCI Pal research ...
Retail World feature: Data Security Influences Purchasing Habits
Seventy-four per cent of Australian consumers claim their confidence in a brand’s data security influences how they spend money with that brand, according to new global research. More than 2,000 consumers participated ...
Trust is a must for wary Australian consumers: new study reveals data security influences purchasing habits
Three out of four (74 per cent) Australian consumers claim their confidence in a brand’s data security influences how they spend money with that brand, according to new global research conducted by ...
