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consumer trust

Controlling the Narrative

| | Communications, consumer trust, control the narrative, corporate reputation, Crisis, Media, Privacy, security
We live in an age where businesses are constantly on the alert for information leaks: consider the landmark Sony Hack to the recent Tesla emails. The challenge for businesses is staying in ...
Vaporstream

Canada.com feature: Study says businesses stand to lose 20% of sales revenue forever after a hack

| | canada, canadian consumer, consumer trust, Data breach, News & Opinion
PCI Pal PLC, a firm out of the United Kingdom specializing in secure payment solutions, surveyed 2,200 Canadian consumers. Seventy-eight per cent of those surveyed said they would stop spending money with ...
Knowledge Centre – PCI Pal

Trust is a must for wary Australian consumers: new study reveals data security influences purchasing habits

| | Australia, australia consumer, consumer behaviour, consumer trust, Data Security, press
Three out of four (74 per cent) Australian consumers claim their confidence in a brand’s data security influences how they spend money with that brand, according to new global research conducted by ...
Knowledge Centre – PCI Pal