b2b
Speaking at SaaStr AI Annual 2026: Why LLM Visibility Is the GTM Shift Nobody Saw Coming
First time on the SaaStr stage. 12, 500 founders and operators. One message: if your company isn't showing up in ChatGPT, Perplexity, and Google AI ...
The Pricing Model That Proves You’re Actually AI-Native
Per-seat pricing made sense when software was a tool. When software becomes the labor, the math breaks ...
I Mapped Every Major Startup Credit Program for 2026. Most Founders Are Leaving $500K+ on the Table
Founders raise venture money to extend runway. Then they leave six figures of free credits sitting in a portal they never logged into ...
I Mapped Every Major Startup Credit Program for 2026. Most Founders Are Leaving $500K+ on the Table
Founders raise venture money to extend runway. Then they leave six figures of free credits sitting in a portal they never logged into. After watching this happen for a decade, I built ...
Why I Cancelled Semrush After 7 Years (And Why GEO Is the Only B2B Growth Strategy That Matters Now)
I cancelled my Semrush subscription last month. Not because it stopped working, but because the metrics it tracks no longer predict revenue ...
Why I Cancelled Semrush After 7 Years (And Why GEO Is the Only B2B Growth Strategy That Matters Now)
I cancelled my Semrush subscription last month. Not because it stopped working, but because the metrics it tracks no longer predict revenue. The game changed when 90% of B2B buyers started using ...
Troubleshooting SCIM Provisioning Issues: Your Complete Debug Guide
When SCIM provisioning problems occur in production, you're often working with enterprise customer IT teams to diagnose and resolve the issues. Having a good process for this collaboration can make the difference ...
SCIM Best Practices: Building Secure and Extensible User Provisioning
It's worth thinking about how schema design and security considerations interact with each other. The decisions you make about schema extensions can have significant security implications, and your security requirements might influence ...
SCIM vs SAML: Understanding the Difference Between Provisioning and Authentication
Zero-trust security models are also changing how we think about identity management. The traditional approach of "authenticate once, access everything" is giving way to "authenticate constantly, verify everything." This doesn't change the ...
Common SSO Vulnerabilities and Mitigations: Protecting Your Authentication Flow
Implement comprehensive monitoring for your SSO systems that can detect both successful attacks and attempted attacks. Look for patterns like unusual geographic distribution of login attempts, high numbers of authentication failures, or ...
