brand protection
The Impact of Online Brand Impersonation on the Hiring Process
Online brand impersonation undermines a company’s reputation in the market. Studies show that as customers are targeted by phishing and brand impersonation attacks, they are more likely to blame the brand for ...
The Financial Impact of Online Brand Impersonation
The genuine threat of online brand impersonation is that it can damage a company’s customer relationships and tarnish its reputation in the market. Studies show that when a customer becomes the target ...
Credit Unions Need Online Brand Protection to Win Over Gen Z
Credit Unions are at a pivotal moment, as evidenced by the recent McKinsey & Company report. McKinsey submits six imperatives that credit unions must address to secure their future. Generations are changing, ...
Online Brand Protection Pro Tips: Security against the Rising Threat of Impersonation Scams
IT leaders share pro tips to protecting your brand online from brand impersonation scams. Top of the list is contracting with online brand protection firms. The post Online Brand Protection Pro Tips: ...
FTC: Half of Fraud Involves Impersonation
According to data released by the FTC in its annual Consumer Sentinel Network Data Book, nearly half of the fraud reported to the federal government in 2023 fell into the category of ...
What is Mobile App Fraud?
Mobile app fraud is a type of fraud involving the use of mobile applications on a smartphone, tablet, or similar device. Within that, there are many methods and strategies that fraudsters employ ...
Phishing Kits Targeting Regional Banks and Credit Unions
Explore why traditional brand protection fails against recent phishing kits discovered by Allure Security that use bot detection & what you need to do about it. The post Phishing Kits Targeting Regional ...
Mastering X and Twitter Takedowns: How to Handle Brand Impersonations
Table of Contents Distinguishing brand impersonations in the world of X/Twitter can sometimes be perplexing. Unlike LinkedIn, which enforces more stringent measures against misrepresentation, X tends to take a more flexible stance ...
Why Smart SOAR is the Best SOAR for iZOOlogic
The collaboration between Smart SOAR (Security Orchestration, Automation, and Response) and iZOOlogic offers a comprehensive solution to protect your brand from imposters. This integration spotlight explains how the integration between Smart SOAR ...
iOS sideloading & alternative app stores: Preparing for increased brand risk this March
In March 2024 (less than 30 days), Apple’s iOS 17.4 will for the first time ever allow iOS sideloading or the download of iOS apps from alternative app stores other than the ...
