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Online brand impersonation undermines a company’s reputation in the market. Studies show that as customers are targeted by phishing and brand impersonation attacks, they are more likely to blame the brand for failing to protect their data than the fraudster for stealing it. Beyond stolen data, potential data breaches, or ... Read More

The genuine threat of online brand impersonation is that it can damage a company’s customer relationships and tarnish its reputation in the market. Studies show that when a customer becomes the target of a spoofed website, email campaign, or other form of brand impersonation attack, they are more likely to ... Read More

Credit Unions are at a pivotal moment, as evidenced by the recent McKinsey & Company report. McKinsey submits six imperatives that credit unions must address to secure their future. Generations are changing, and though credit unions are retaining their market share, new account opening is dwindling. Gen Z and Millennials ... Read More

IT leaders share pro tips to protecting your brand online from brand impersonation scams. Top of the list is contracting with online brand protection firms. The post Online Brand Protection Pro Tips: Security against the Rising Threat of Impersonation Scams first appeared on alluresecurity ... Read More

Brand impersonation (or brand spoofing) is a form of phishing and social engineering in which the fraudster poses as a legitimate brand. A brand impersonation attack leverages consumer trust in the brand to trick the target into divulging personal or otherwise sensitive information like credit card numbers, social security numbers, ... Read More

Fraud-as-a-Service (FaaS) providers sell tools, stolen data & fraud guides to would-be fraudsters. Get an inside look at one such operation – Treyshop[.]cc. The post Fraud-as-a-Service Storefront Treyshop Exposed first appeared on alluresecurity ... Read More

Mobile app fraud is a type of fraud involving the use of mobile applications on a smartphone, tablet, or similar device. Within that, there are many methods and strategies that fraudsters employ to extract sensitive information or funds from their target, including spoofed websites, social engineering, malicious code, inauthentic engagement, ... Read More

There’s no denying the importance of online sales to retail and other consumer-facing brands. Forecasts predict worldwide e-commerce sales will grow 56% in the coming years reaching $8.1 trillion by 2026. Scammers know this, and work hard to develop new, creative ways to steal from unsuspecting shoppers. Online brand impersonation directly ... Read More

Scammers are having a hard time getting into consumers’ inboxes these days. Consequently, they are adapting and diversifying their methods – employing innovative technology alongside retro tactics like direct postal mail to bypass digital defenses. How does one bypass email filtering? Email security systems typically scan inbound and outbound emails ... Read More

Recently, a number of brands have approached our threat response team about fake social media accounts impersonating executives at their companies. Scammers impersonating an executive on social media is a form of digital identity theft; it aims to exploit an executive’s reputation to gather victims’ sensitive data including credentials, financial ... Read More