In the world of modern business, companies must put extra effort into creating engaging visual content to stand out from the crowd. Social media marketing, for instance, was once deemed an easy way for companies to reach additional eyes but today, marketing is a lot more competitive than simply creating a post and hoping it goes viral.

Entertaining short-form content and striking imagery are what make companies and brands stand out online but it’s important to remain aware of your cybersecurity and data protection. For example, a seemingly innocuous video from your office shared on social media can inadvertently disclose important business information from the background.

With the potential for cybercrime attacks on businesses coming from many aspects of modern society, making life as difficult as possible for criminals is imperative. Let’s look at how the visual marketing of a business may make it more vulnerable to cybercrime, and how to be aware of the dangers.

Company visuals: what are they?

Visual marketing is a powerful tool that allows companies and brands to showcase their products and services to the world. In the age of digital marketing, visuals come in various guises such as photographs, videos, and infographics. These various forms of visual content allow companies and brands to tell a complex story in a short time.

Video is now one of the most important forms of digital marketing, from advertising on TV, to social media, it can support content of practically any type. The beauty of social media content creation, whether via photography or video, is that it is accessible to anyone, and its popularity is so high it is even regarded as one of the most popular dream jobs for kids.

But as far as marketing goes, companies must endeavour to get their visuals right by staying on (Read more...)