How to Protect Your Customers’ Online Experience During Peak Traffic
From our experience at thinkTRIBE helping top brands to optimize their online performance, we’ve learned that you have to keep pace with emerging e-commerce trends if you want to maintain your commercial advantage.
An Evolving Retail Landscape
Much has changed over the last two years. For instance, we know that people are engaging with brands online more frequently and for a greater variety of reasons — virtual shopping, for sure, but they’re also increasingly using laptops and mobile devices to book travel arrangements, perform banking transactions and interact with broader web-based services.
These shifts in behavior have prompted organizations to focus on enhancing the customer experience by adding information or functionality to their sites — like incorporating greater personalization features. The corollary to upping the ante on content, though, is the exponential increase in third-party solutions. On some sites, these services — including payment-processing, inventory checking, user reviews and back-end analytics — can make up more than half of all page requests.
Optimizing the User Experience
While balancing web performance with content-rich design can be tricky at the best of times, ensuring customers enjoy a smooth, error-free journey during peak periods is a next-level challenge. Yet, understanding the impact of all of this content is critical to managing the overall performance of your site. Once bot traffic has been removed, ensuring that real users are having a good experience is paramount.
Our experience shows that being well prepared for peak traffic events — planned and unplanned — is simply good business sense. Being caught off guard doesn’t only lead to lost sales in the short-term but also risks reputational damage as even committed customers switch their brand loyalties. A well-thought-out schedule of load testing is a crucial element in any web management strategy. The most effective approach incorporates testing before (Read more...)
*** This is a Security Bloggers Network syndicated blog from PerimeterX Blog authored by PerimeterX Blog. Read the original post at: https://www.perimeterx.com/resources/blog/2022/how-to-protect-your-customers-online-experience-during-peak-traffic/
