Protect Your Web App Without Sacrificing Customer Experience

PerimeterX is excited to announce a new set of product capabilities that prioritize human interactions on web and mobile apps and APIs. The solution decreases friction for real people while stopping automated bot attacks. Check out the press release to learn more.

No one needs me to tell them that we’re living in an era of digital transformation. I mean, you’re probably reading this on a laptop, smartphone, or other electronic device. Consumers are more engaged online than ever before, and this allows them to easily discover, shop and interact with their favorite brands on their web and mobile apps.

Unfortunately, when businesses open the door for human consumers, they also attract malicious hackers. And no, I’m not talking about computer science students and amateur bot operators looking to make a little extra cash. I mean savvy individuals and organizations in the business of cybercrime, launching calculated attacks on popular sites across the web.

Automated fraud includes everything from scraping and scalping to account takeover and carding attacks — and it has a material impact on e-commerce brands that can’t be ignored.

Build a customer-centric security strategy

As cybersecurity professionals, my colleagues and I recognized the challenge that e-commerce businesses were facing. We knew how to stop cyberattacks — PerimeterX has been doing that for years — but that was only part of the goal.

See, if all we cared about was stopping attacks, our engineers and threat research team would have a much easier time. They could simply present multiple CAPTCHAs to all customers, require MFAs at every turn, force every website visitor into a waiting room. But PerimeterX recognized that if we stopped cyberattacks at the expense of the customer experience, we would fail. So, we took a different approach.

Decreasing consumer journey friction

So, what did we (Read more...)