Digital Business and Customer Identity
Businesses everywhere are striving to create a better omnichannel experience for their customers. Central to this is personalization and customer identity — knowing your customers both online and offline. While in the offline world there are means of physical identity verification, in the online world this can get a little more complicated. Biometric ID systems like FaceID are gaining ground, but online identity is still largely driven by username and password combinations.That makes it difficult to truly verify that the person on the other end is really who they claim to be. And cybercriminals take advantage of this to launch account takeover (ATO) attacks and commit fraud. If your business has a login page on the Internet, you’re a target. So how do you stay ahead of these threats?
Customer Identity and Access Management (CIAM) platforms such as Okta simplify identity management for online businesses by providing a rich set of capabilities such as adaptive multi-factor authentication, user management and lifecycle management. Application developers benefit by offloading the task of managing customer identity to a purpose-built platform that incorporates the latest advances and best practices. This helps reduce user friction, cultivate trust and scale apps seamlessly. Adoption of CIAM platforms is on the rise and Okta further cemented its leadership in this space with the acquisition of Auth0. All of this ensures true best-of-breed options for web application owners.
15 Billion Stolen Credentials
Although technology continues to evolve, consumer behavior has not changed much over the years. People reuse passwords across sites, and despite the spread of cybersecurity awareness, the top 10 passwords list hasn’t changed much in the past five years. In 2020 the most common password was still “123456.” In addition, it is estimated that there are about 15 billion stolen (Read more...)
*** This is a Security Bloggers Network syndicated blog from PerimeterX Blog authored by PerimeterX Blog. Read the original post at: https://www.perimeterx.com/resources/blog/2021/preventing-account-takeover-attacks-with-perimeterx-and-okta/