Salesforce and Microsoft Veterans Unveil Ketch with $23M in Funding to Automate Global Data Compliance in as Little as Three Hours

With backing from super{set}, CRV, Acrew Capital, and Ridge Ventures, Krux and Rapt founders are providing global businesses with automated compliance and data security infrastructure

San Francisco (March 24, 2021) Ketch, a new way for businesses to automate data privacy and security, today announced its launch out of stealth. The company’s applications offer customers dynamic data compliance that can be implemented in as little as three hours and is already live with more than 20 customers. Ketch is also announcing $23M in Series A funding from CRV, super{set}, Ridge Ventures, Acrew Capital and Silicon Valley Bank, to help grow its team and scale its platform. The company is also adding Izhar Armony from CRV and Theresia Gouw from Acrew Capital to its board of directors.

Deploy Once, Comply Everywhere 

Unlike other data privacy and security companies that offer the facade of data privacy, Ketch does the heavy lifting of enacting privacy ‘behind the screen’ by orchestrating privacy preferences from consumers programmatically into internal systems and external platforms (customer relationship management, e-commerce, martech, analytics, etc). Similar to how online advertising evolved from the hard-wiring of ads on web pages to a dynamic, fully automated system today known as the ‘ad server,’ Ketch is automating data privacy and governance through a coordinated set of applications, infrastructure, and enabling API’s.

Ketch’s set-it-and-forget-it approach allows enterprises to capture consumer consent and permissions for data usage, define policies for capture, usage, and control of data, and comply everywhere without laborious reset and reconfiguration. The system’s architecture automates the collection and use of consumer data to ensure total compliance in the face of rapidly shifting data regulations and consumer privacy expectations.

The company’s solutions include:

  • Streamlined Regulation Management: Leverage a single framework to manage complex global privacy programs by specifying, initiating, and enforcing the right privacy program for every consumer in every region
  • Cross-Channel Consent Management: Consolidation and enforcement of consumer consent data across all platforms (desktop, mobile, IoT, tablet, OTT, etc.)
  • Ultra-Scalable Fulfillment of Data Subject Rights Requests: Automated capture and completion of DSR requests in real-time with no human intervention
  • Granular Data Security and Control: Hack-resilient security and data governance that prescribes the permissible uses of data at the level of rows, columns, and cells – as opposed to tables and clusters.
  • Ketch Data Permit with Encryption: A universal “Permit” that not only encrypts data for security but also informs how to use data, ensuring continuous compliance with regulations.

“Today, too many companies believe they face a zero-sum tradeoff: capture and use data to grow, or comply with regulations and sacrifice growth,” said Tom Chavez, CEO and Co-Founder. “Ketch gives them intelligent, policy-managed infrastructure to survive and thrive by capturing data responsibly at every consumer touchpoint while ensuring compliance, control, and security wherever the data lies, however it’s used.”

Ketch is led by co-founders Tom Chavez and Vivek Vaidya, who have spent more than two decades building leading data platforms, including Krux (acquired by Salesforce) and Rapt (acquired by Microsoft). Using their experience building platforms that captured, analyzed, and activated consumer data, Chavez and Vaidya are now turning their attention to helping companies responsibly and safely use that data.

“At a time when trust with consumers is at an all-time low, GDPR, CCPA, and other privacy regulations are no longer a state of mind. The fines are real, and the costs of compliance are spiraling,” said Izhar Armony of CRV. “At CRV, we invest in people and that’s why we’re proud to support the buildout at Ketch – there’s no team better equipped than this one to deliver unified data privacy, governance, and security for the enterprise.”

“Ketch is an easily configurable consent management and orchestration system that was able to be deployed internationally,” said Priya Sanger, Legal Counsel at Patreon. “It required minimal engineering time to integrate into our systems.”

The news comes on the heels of Ketch’s recent launch of, a free privacy score that helps businesses measure risk in privacy compliance. Companies interested in learning about how Ketch can help them protect their customers’ data privacy and security should visit

Ketch will be hosting a webinar on Wednesday, March 24th at 11:00 am Pacific where members of the Ketch team will demonstrate the power and simplicity of the Ketch Data Control Platform. Register here.

About Ketch

Founded in 2020 by data management veterans and serial entrepreneurs who’ve successfully built and scaled enterprise systems for the world’s largest companies, Ketch helps businesses build trust with consumers while controlling and harnessing data to fuel core operations and top-line growth. By maintaining dynamic data compliance with fast-shifting national and state regulations, Ketch’s customers cut their operational and privacy engineering costs by 80% and enjoy perfect compliance with all data regulations, now and in the future. Ketch’s deploy-once, comply-everywhere architecture delivers comprehensive data privacy, governance, and security for large and medium-sized businesses seeking to protect data, build trust with consumers, and compete successfully in data-driven markets.

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