5 Go-to-Market Tips for MSP Security Practices

After determining a client persona, develop messaging that will resonate with the target clients.

1. Determine the key concerns and issues of this target prospect and, in particular, within their vertical.
2. Create messaging that speaks in the vernacular of that industry vertical.
3. Develop numerous iterations of the same message, but to different vertical target groups.
4. Consider the additional cost to the client for these enhanced security measures and how they can be justified.
5. Determine how to report and best demonstrate the ROI of these enhanced security solutions. This keeps the discussion on business outcomes thereby creating a more compelling offer.

The Digital Defense MSP Partner Program is proud to work with Tommy Wald, author of The MSP CEO: A Guide to Building a Successful MSP Business.

See how we’ve tailored our MSP partner program to fuel rapid growth for your security practice, here. 

Related Resource: 3 Reasons MSPs Partner with Digital Defense

About Digital Defense

Our Frontline.Cloud SaaS platform supports Frontline Vulnerability Manager™, Frontline Web Application Scanning™, and Frontline Active Threat Sweep™ that together provide:

• Asset discovery and tracking
• OS and web application risk assessment
• Targeted malware threat assessment
• Machine learning features that leverage threat intelligence
• Agentless & agent-based scanning
• Penetration testing for networks, mobile applications, and web applications
• Compliance management. One of the world’s longest tenured PCI-Approved Scanning Vendors

The Frontline.Cloud platform virtually eliminates false-positives associated with legacy vulnerability management solutions, while also automating the tracking of dynamic and transient assets and prioritizing results based on business criticality. Learn more.