Google Chrome may currently enjoy the numero uno position in the world of browsers, but it is starting to feel the pressure. The competition is heating up with its rivals like Microsoft Edge offering upgraded security features to lock in more users.

The coronavirus pandemic has brought extensive changes to the way people operate, which in turn, has created a need for securing remote workforces. Keeping this in mind, and that browser wars are mostly centered around privacy and security, Google has taken a stance to redesign and offer more intuitive features to keep their users protected from cyber attacks.

The Main Reason Why Google Chrome Had to Take Measures to Amp Up Security

Microsoft announced a feature called “Automatic Profile Switching” which enables users to separate their work and personal data.

For instance, if users navigate to a site authenticated with their work account whilst using their personal profile, Microsoft will prompt them to switch to their work profile to access the site. Moreover, Microsoft will detect this discrepancy automatically.

Understanding that users want to secure their online identity as tightly as possible, Microsoft is also working on developing features to make it easier for users to block web spam and avoid visiting insecure websites or download malicious files. In this update, Microsoft Edge will perform file or site checks against a database to determine its safety.

With these updates, Microsoft Edge might just become an excellent alternative for Google Chrome, which is why the latter had to do something to strike back.

The New Design and Features Offered by Google Chrome

With over 5 billion downloads, Google Chrome is more than a browser; it’s a major platform that lets users stay on top of everything with its regular additions and changes.

The ongoing pandemic forced Google (Read more...)