Dr. Wade Baker, Partner & Co-Founder, Cyentia Institute
That experience taught Wade, who is a founding partner with the Cyentia Institute, a security research and data analysis firm, and who doubles as a professor in Virginia Tech’s College of Business while also serving on the Advisory Boards of the RSA Conference and FAIR Institute, the value in sharing and marketing data in the cybersecurity marketplace. It eventually led to the Cyentia Institute, where Wayne and his team help other vendors to create fact based research to support their go to market initiatives and content marketing.
Wade is on a mission, as he puts it, to take Cybersecurity Marketing from “Dogma to Data”. Listen in as he shares how to do that and why he thinks it’s critical for vendors to do so.