Marketing InSecurity Podcast: Data before Dogma? – How Research Can Change Your Cybersecurity Go To Market

Dr. Wade Baker, Partner & Co-Founder, Cyentia Institute

Listen in as Dr. Wade Baker and I talk about the origins and challenges of producing the very first of the Verizon Data Breach and Incident Reports (DBIR) in 2008.

That experience taught Wade, who is a founding partner with the Cyentia Institute, a security research and data analysis firm, and who doubles as a professor in Virginia Tech’s College of Business while also serving on the Advisory Boards of the RSA Conference and FAIR Institute, the value in sharing and marketing data in the cybersecurity marketplace.  It eventually led to the Cyentia Institute, where Wayne and his team help other vendors to create fact based research to support their go to market initiatives and content marketing.

Wade is on a mission, as he puts it, to take Cybersecurity Marketing from “Dogma to Data”.  Listen in as he shares how to do that and why he thinks it’s critical for vendors to do so.

Wade of course still recommends your check out the Verizon DBIR  and also recommends The Craft of Research as must reading!

You can find  Wade as @wadebaker on Twitter and and download the latest research from Cyentia here and listen to their podcast channel here.

Ken Rutsky

Consultant, Strategist & Author; Helping Leaders Tell Their Story, Position Their Offerings, and Dominate Their Markets

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