Freedom of Cloud Domain Available

Freedom of Cloud Domain Available

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A Domain for a Cloud Provider or Partner with Passion Years ago I wanted to create the ideal name for a domain that expresses a vendor’s passion for enabling their customers to have the freedom to pick their clouds as needed, when needed… and it came to me: Freedom of ... Read More

The Top 4 B2B Content Marketing Challenges

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Marketer’s Corner Across 30 years of B2B marketing I’ve seen my fair share of changes. The last ten years have probably been the most disruptive, especially when it comes to content marketing. Here is a list of the top four reasons why content marketing campaigns fail: Weak prospect engagement. The ... Read More

VMware: Monetizing the Hybrid Cloud

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Watching the strategic and near perfect strategic pivot VMware has made since its failed IaaS venture has been nothing short of awe-inspiring. Very few companies can make such a shift hence the graveyard of once high growth (and now walking dead) tech companies busy managing layoffs and pension expenses to ... Read More
The Toxic Marketing Cloud

The Toxic Marketing Cloud

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The Big Shift When tech trade publishers stopped printing B2B magazines they shifted their business models from cultivating carefully validated readers (for print ad revenue) to attracting large, less known populations of hyperactive clickers (for online ad revenue). This has fundamentally changed marketing strategies and tactics, often for the worse ... Read More
The All or Nothing Cyber Security Paradox

The All or Nothing Cyber Security Paradox

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Money money money money. Money. A recent report on cyber attacks covered in ComputerWeekly found friendly terrain for hackers within the perimeter of internal banking networks. In other words, once you’re in you’re really in. As soon as attackers access the internal network, they find friendly terrain that is secured ... Read More
The Beginning of the End of the Corporate Network

The Beginning of the End of the Corporate Network

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It’s Time to Seize the High Ground The cloud and IoT are rendering the corporate network obsolete, with or without the rise of advanced threats. At least that’s the conclusion I reached after reading a remarkable blog post this weekend followed by a gloomy yet impeccably grounded Paul Gillin article ... Read More

VMware Intends to Buy CloudVelox

VMware 3; Cisco 0 <== More on this later. Another brilliant move by VMware as it shifts away from competing cloud to cloud with the likes of AWS and Azure and focuses on areas where it has strategic advantage. Well done! Read the VMware blog post: VMware Announces Intent to ... Read More
Secure Enclaves now on AWS Marketplace

Secure Enclaves now on AWS Marketplace

It is great to see secure enclaves now listed in the AWS Marketplace. It’s a big step forward for cloud security and early participants are large enterprises creating highly secure cloud environments. This is important because it allows organizations to render the AWS boundary invisible (all within the excellent AWS ... Read More
Time for a New Angle on Segmentation?

Time for a New Angle on Segmentation?

The perimeter protecting the network, once considered impregnable, has been degraded by advanced threats and an explosion in the number of connected devices (and apps running on them) and a new generation of predatory malware attacks. Since the dawn of the networking era, enterprises built open (flat) networks to offer ... Read More
International Cybersecurity Leaders Forum:  The U.S.-Ukraine Cybersecurity Partnership

Cybersecurity: What Happens in Ukraine Doesn’t Stay in Ukraine

Second Panel on Ukraine’s Cyber War held at GWU Last fall we discussed how digital societies are more vulnerable to cyber mayhem and cited the recent Future in Review panel on Ukraine’s cyber war. Last week (Feb 7) a follow-on panel was held at George Washington University: The U.S.-Ukraine Cybersecurity ... Read More
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