Greg Ness

ARCHIMEDIUS

Marketer’s Corner Across 30 years of B2B marketing I’ve seen my fair share of changes. The last ten years have probably been the most disruptive, especially when it comes to content marketing. Here is a list of the top four reasons why content marketing campaigns fail: Weak prospect engagement. The ... Read More

Watching the strategic and near perfect strategic pivot VMware has made since its failed IaaS venture has been nothing short of awe-inspiring. Very few companies can make such a shift hence the graveyard of once high growth (and now walking dead) tech companies busy managing layoffs and pension expenses to ... Read More

Money money money money. Money. A recent report on cyber attacks covered in ComputerWeekly found friendly terrain for hackers within the perimeter of internal banking networks. In other words, once you’re in you’re really in. As soon as attackers access the internal network, they find friendly terrain that is secured ... Read More

It’s Time to Seize the High Ground The cloud and IoT are rendering the corporate network obsolete, with or without the rise of advanced threats. At least that’s the conclusion I reached after reading a remarkable blog post this weekend followed by a gloomy yet impeccably grounded Paul Gillin article ... Read More

VMware 3; Cisco 0 <== More on this later. Another brilliant move by VMware as it shifts away from competing cloud to cloud with the likes of AWS and Azure and focuses on areas where it has strategic advantage. Well done! Read the VMware blog post: VMware Announces Intent to ... Read More

It is great to see secure enclaves now listed in the AWS Marketplace. It’s a big step forward for cloud security and early participants are large enterprises creating highly secure cloud environments. This is important because it allows organizations to render the AWS boundary invisible (all within the excellent AWS ... Read More