In an increasingly competitive business environment, businesses prize customer loyalty above all else. That makes their loyalty schemes an increasingly important part of strategic growth. Starbucks told investors last year that Starbucks Rewards members drove a record 53% of its Q3 2022 revenue in the US. But as firms hoover ... Read More

Data runs the world. Estimates suggest 97 zettabytes will be created in 2022 alone; equivalent to 97 billion TBs. But while corporate IT bosses and regulators are waking up to the reality of the cyber risks this poses, few consider the connected car to be a potential driver of data ... Read More

The battleground between threat actors and network defenders is increasingly coming down to one thing: data. It could be the sensitive personal information of customers and employees, which is highly regulated in many regions, or it could be intellectual property—less regulated but a critical driver of competitive advantage. Either way, ... Read More

The EU’s General Data Protection Regulation (GDPR) has influenced many governments around the world to create copycat laws. Now it has reached China, where a new Personal Information Protection Law (PIPL) regulates the way companies use and process the data of some 1.4bn citizens. The new law crucially follows the ... Read More

Corporate IT security teams are often accused of being too reactive in their approach to threat defense. Yet it’s unfortunately all too easy to fall into a vicious cycle of firefighting incident after incident, given the scale and sophistication of modern threats. In the US, 2021 was a record year ... Read More

In the cybersecurity industry, ransomware has been the story of the past few years. Despite being around for over a decade or more, attacks leveraging the malware really spiked during the pandemic. It continues to run wild thanks to a perfect storm of sub-par corporate security, highly accessible ransomware-as-a-service (RaaS) ... Read More

GDPR wasn't the beginning and it certainly won't be the end. Strict data privacy legislation with extraterritorial applicability is appearing in more and more economies across the globe, meaning the list of “GDPR-free” havens is growing shorter by the day.  ... Read More

With a proliferation of cyber-attacks throughout the pandemic, data-centric security has been pushed to the forefront of many organizations’ cybersecurity strategy. Even companies with mature security programs are vulnerable to breach, and since data is a valuable asset, it is crucial to properly protect it. The importance of securing data, ... Read More

As of July 2021, Colorado officially enacted the Colorado Privacy Act (CPA), making it the third US state to pass dedicated privacy legislation, following in the footsteps of California’s Consumer Privacy Act (CCPA) and Virginia’s Consumer Data Protection Act (VCDPA) ... Read More

The pandemic fundamentally changed the way we work and at the same time opened a massive gap in cybersecurity. This was highlighted by a seemingly never-ending news cycle of high-profile breaches at organizations that were not equipped to adequately secure their sensitive data from unauthorized access in this new work ... Read More