Beyond the Login: Unveiling the Power of Account Protect’s User Activity Graph

The e-commerce industry is growing. When more money is on the line, fraudsters ramp up their attacks—so as e-commerce grows, so do account takeover (ATO) and other forms of account fraud. These threats damage your revenue through direct losses and chargeback fees, negatively influence your reputation, and can lead to a host of data protection regulation fines.

Account Protect was designed to revolutionize the way account fraud is detected and stopped at login and registration. To do this, it builds a User Activity Graph—an overview of user activity that maps the relationships between users, their devices, locations, and past behaviors. This graph allows us to spot red flags, particularly over time during more discreet attacks, that might indicate fraud.

Demystifying the User Activity Graph: A Powerful Fraud Detection Tool

The User Activity Graph is a comprehensive map of user activity for in-depth threat analysis. This goes beyond traditional methods (such as just using bot detection) by analyzing a vast array of data points, including (but not limited to):

• Login credentials: Email address, phone number (if provided), username (if applicable), etc. These can contain suspicious characters or patterns, or there could be a discrepancy between a phone number’s country or area code and the user’s IP address location.
• Historical activity: Past login locations, devices used, and typical behavior patterns. These signals can indicate suspicious activity outside the norm, or a new location.
• Real-time activity: Current login attempts, location, device, and transaction details. These signals can find red flags in device fingerprints, geolocation, and payment details.

The User Activity Graph creates a holistic picture of the customer, allowing Account Protect to identify subtle anomalies indicative of fraud. With multiple layers of detection, suspicious activity cannot fly under the radar—keeping you and your users safe.

Deep Dive: How the User Activity Graph Identifies Specific Threats

Common account fraud attacks include credential stuffing, account takeover, and payment fraud. How does the User Activity Graph help Account Protect detect them?

Unusual Login Attempts

Account Protect will:

• Analyze deviations from past login locations and identify suspicious geographic activity.
• Detect login attempts from unfamiliar devices and flag potential unauthorized access.
• Monitor for repeated failed login attempts within a short timeframe, which would suggest brute-force attacks.

Credential Stuffing & Account Takeover

Account Protect will:

• Analyze email addresses for patterns associated with stolen credentials.
• Identify suspicious email domains and canonical account name variations (“.”, “+” in Gmail).
• Detect large-scale registration attempts from known fraudulent IP addresses.

Transaction Anomalies

Account Protect will:

• Analyze transactions originating from unexpected locations, flagging potential theft.
• Monitor for unusual spending patterns or attempted access to sensitive account features.

Beyond Detection: Account Protect’s Proactive Approach

The best way to keep your business safe from account fraud is to stop attacks before they occur. Account Protect leverages real-time analysis to stop fraud attempts in milliseconds—keeping fraudsters from doing any damage. This proactive approach:

• Prevents financial losses.
• Protects valuable customer data.
• Minimizes disruptions to a legitimate user experience.
• Saves businesses valuable time and resources by preventing fraudulent activity.

Building Trust & Confidence with Account Protect

Account Protect’s User Activity Graph gives you a holistic view of your users’ activity, helping you detect and stop fraudsters before they can do damage. By gathering and analyzing login credentials, historical activity, and real-time activity, Account Protect identifies fraud with unmatched precision and speed. This fosters a more secure environment and builds customer trust in your business. Preventing account fraud is key to maintaining data security and customer loyalty, because customers won’t be at risk because of your business’s lax protections.

To learn more about the power of Account Protect’s User Activity Graph, book a demo or start a free trial today.