Balancing Innovation, User Experience, & Advanced Threat Protection with DataDome CAPTCHA & Device Check

We find ourselves in an era where AI-driven CAPTCHA-solving bots dominate the bot security landscape. Malicious actors are employing increasingly sophisticated techniques, surpassing traditional security measures that struggle to keep up. The reality is that the evolution of threats has created a need for innovative solutions that not only counteract the growing sophistication of bots but also mitigate the friction experienced by users.

While CAPTCHA is a common mitigation option in most bot management solutions, its utilization is intricate, presenting a mix of advantages and drawbacks. Recognizing this complexity, some vendors are now introducing invisible proof-of-work challenges to complement CAPTCHA—a direction we embraced with Device Check. Our goal with Device Check was to offer a more seamless and effective defense against evolving bot threats. This invisible challenge not only improves user experience by eliminating the need for manual interactions but also provides a robust layer of security, making it challenging for malicious bots to infiltrate systems undetected.

How Device Check Results In Better UX

Today, traditional CAPTCHAs are under intense scrutiny due to their impact on user experience. Alarming statistics reveal a concerning trend—traditional CAPTCHAs often lead to user frustration and, more significantly, cart abandonment.

What sets DataDome’s CAPTCHA apart from traditional ones is the integration with our powerful bot and online fraud protection solution, deploying CAPTCHA only when necessary. In contrast to traditional CAPTCHAs that challenge nearly 100% of users, demanding valuable time, the DataDome CAPTCHA can be swiftly solved in under two seconds on the exceptionally rare occasion a human is challenged (1 in 10,000 requests). With the introduction of Device Check, instances of real users encountering CAPTCHAs become even rarer.

In our pursuit of heightened security, the user experience should never be sacrificed. We believe the relationship between security and seamless user interaction is pivotal to the success of any online platform. Therefore, the shift toward invisible challenges is not merely a response to the arms race with evolving bots; it is a strategic move to align security protocols with user-centric design principles. In doing so, we safeguard against external threats and ensure users can engage with online platforms without unnecessary hurdles, fostering a secure and user-friendly digital environment.

Our dedication lies in creating a digital environment where security seamlessly coexists with user-friendly interactions. With DataDome CAPTCHA and Device Check, we are striking this balance to ensure that online platforms thrive as secure havens for users, free from unnecessary hurdles, and are protected against external threats.

To learn more about Device Check and how DataDome’s online bot and fraud protection can keep your business safe from bad bots and improve the user experience, book a demo today or start a free trial.