Explore, Experience, Share: Provide a Seamless Customer Experience
This week of Cybersecurity Awareness Month focuses on allowing your users to safely explore the web, have valuable digital experience and share information online. Unfortunately, balancing user experience with web security is easier said than done.
Website owners walk a fine line between securing their site completely and enabling a fast, enjoyable user experience. Many security tools add latency and introduce friction. Users likely don’t understand the tradeoffs for data safety; they’re just frustrated that the site isn’t loading quickly.
If a site is too frustrating to use, consumers won’t return. Because of this, many website owners may choose not to require multifactor authentication (MFA). They may also decide to sacrifice some security controls, such as employing client-side code to improve performance even if it means giving up visibility and thus letting code vulnerabilities fall through the cracks. On the flip side, holes in your web app security could lead to a data breach, which can destroy your consumer trust.
“Companies need to secure their digital channels against malicious attackers without creating a negative experience for their customers,” stated McKinsey & Company. Modern technology allows you to protect against bot attacks and digital skimming, without negatively impacting the customer journey. Read on to learn how.
Strengthen security without adding friction
As a website decision maker, you know that bad bots are constantly launching credential stuffing, carding and account takeover attacks against your site and your users. So, you might decide to add verification challenges, such as CAPTCHAs or MFA, to weed out bots.
The thing is, that’s not how your customers view it. From their perspective, CAPTCHAs and MFA add unnecessary friction to the buying process. Just watch this monologue by comedian John Mulaney if you don’t believe me. These verification checks disrupt the user journey and contribute to a (Read more...)
*** This is a Security Bloggers Network syndicated blog from PerimeterX Blog authored by PerimeterX Blog. Read the original post at: https://www.perimeterx.com/resources/blog/2021/explore-experience-share-provide-a-seamless-customer-experience/
