How Leading Retailers Protect Their Salesforce Commerce Cloud Stores

Retail is one of the largest segments of Salesforce Commerce Cloud (SFCC) users. Retail e-commerce companies leverage SFCC to optimize their website since it is the primary way consumers discover, shop and interact with a brand. As a result of the pandemic, many digital brands saw a 300% increase in online traffic and revenue, according to Digital Commerce 360. Sophisticated criminals have opportunistically stepped up their many types of online fraud to capitalize on this increase in online shopping behavior.

Leading retailers need to protect their SFCC storefronts against unwanted bot traffic from home page to checkout. Integrating PerimeterX Bot Defender using certified cartridges that work seamlessly with existing SFCC Storefront Reference Architecture offers retailers a myriad of benefits including:

• Operational cost savings
• Expansion of online revenue
• Enhanced customer experience
• Protecting brand reputation

Avenue Stores
Founded over 30 years ago, Avenue Stores is a leader in the fashion industry for plus-size clothing. Avenue Stores customers began noticing fraudulent orders for merchandise on their accounts. Customers complained to their credit card companies who, in turn, notified Avenue that something was amiss.

Avenue wanted a solution that could detect malicious bots with a high rate of accuracy and an exceptionally low rate of false positives. They also wanted a solution that was easy to deploy, scalable, and cost-effective with a Software as-a-Service (SaaS) architecture and provided a plug-and-play integration with SFCC.

“Not only did PerimeterX Bot Defender block account takeover but we also found bots executing extensive web scraping, copying product descriptions and stealing photos, which we had not seen before.”

Jim Giantomenico, CIO, Avenue Stores

Hibbett Sports
Headquartered in Birmingham, Alabama, Hibbett is a leading sports fashion retailer known for offering limited-release items such as the latest collectible sneakers. During hype sales, websites and applications experience extreme volumes of bot (Read more...)