Okta Launches New Customer Identity Risk Ecosystem and Workflow Integrations

New catalog of integrations addresses digital transformation challenges in security, customer  experience, application development, and data privacy

SAN FRANCISCO — April 7, 2021 — Okta, Inc. (NASDAQ:OKTA), the leading independent provider of  identity, today at Oktane21, announced the expansion of the Okta Integration Network across four main  areas including risk and fraud, customer data orchestration, data privacy and compliance, and the  software development lifecycle. Generally available today, these new integrations leverage identity to  help solve highly complex digital transformation challenges from securing transactions to digital  onboarding. Watch all of Okta’s product announcements at Oktane21.com.

COVID-19 has accelerated digital initiatives for businesses across every industry. End-to-end experiences  that bridge the physical and digital divide are now a key competitive advantage in today’s economy.  Every organization has to utilize a wide array of tools as customer experience, security, data and privacy,  and application development have become top priorities. All these systems, tools, and teams must work  together to seamlessly optimize for usability and security. Today, organizations need a highly-integrated,  extensible identity platform to deliver a delightful customer experience.

Identity has a distinct and unique role to play in the digital experience ecosystem, especially from an  integration standpoint,” said Diya Jolly, Chief Product Officer, Okta. “Uniting risk signals with access  decisions can help prevent the kinds of security and fraud risks that are increasingly common in our  digital world, without sacrificing user experience. Simultaneously, we see a massive opportunity to  expand the role Okta Workflows can play to benefit user experience. Workflows can serve as a real-time  data orchestration tool, automating identity-centric processes throughout the customer journey tech  stack. Together, our best-of-breed approach and deep integration catalog across risk signaling and the  customer journey open up all sorts of opportunities for Okta customers to build robust, secure, digital  experiences.”

Automation Across the Customer Experience with Expanded Workflows

Okta Workflows for Customer Identity is now generally available, and the Okta Integration Network has  grown its suite of new pre-built integrations to support no-code automation needs. Hubspot, Mixpanel,  SendGrid, and other connectors are now available to help meet complex digital transformation use  cases. The broad spectrum of Okta Workflow connectors within the Okta Integration Network makes it  possible for organizations to support a wide range of customer experience use cases, including  registration, analytics, privacy and consent, and customer relationship management. Using Okta  Workflows for Customer Identity, organizations can seamlessly integrate and leverage identity across a  core set of technologies spanning the customer experience tech stack. The new connectors along with  many others across the customer experience landscape are highly discoverable using the refreshed Okta  Integration Catalog.

“We’re very excited to be part of the expanded Okta Integration Network for Customer identity, which  will allow customers to easily visualize their Okta data on registrations and logins within Mixpanel,” said  Amir Movafaghi, Chief Executive Officer, Mixpanel. “We believe deeply in the importance of product  analytics for understanding the customer journey, and this integration makes that even more possible.”


A Risk Ecosystem Designed With Trust In Mind

Businesses in today’s digital economy have to build customer trust while protecting against unforeseen attacks. Using the new Okta Risk Ecosystem API, customers can leverage identity to ingest and centralize  various external behavioral and transactional risk signals to help identify legitimate users and secure  digital commerce experiences. New integrations with bot detection and web application firewall  providers Signal Sciences, now a part of Fastly, HUMAN, F5 Networks, and PerimeterX leverage the new Risk Ecosystem API to tie fraud-related risk signals to a specific user. These new integrations augment  Okta’s existing partnerships in risk and fraud to further a vision of a holistic, 360 degree view of the  customer and security profile.

“Fastly provides unmatched visibility and protection against bots and account takeovers for some of the  world’s largest brands,” said Sean Leach, Chief Product Architect at Fastly. “We’re thrilled to closely  partner with Okta to share risk signals and provide a holistic view of fraud for joint customers. Improving  the customer experience while offering seamless protection from unforeseen risks is tantamount to  effective and secure digital acceleration. Together, we can help prevent attacks and meet the needs of  modern teams.”

“MLB’s mission is to connect our fans with all aspects of baseball, bridging their online and ballpark  experiences,” said Neil Boland, Chief Information Security Officer, Major League Baseball. “With Okta as  the identity layer for our fan-facing experiences, we can offer a highly engaging and seamless digital  experience while still maintaining our customers’ privacy and security at scale.”

Okta’s new purpose-built integrations enable organizations to:

  • Assess risk and defend against fraud during the authentication and registration flows of the  customer journey.
  • Orchestrate customer data flows downstream and to customer marketing systems.
  • Comply with regional privacy legislation by ensuring customer consent preferences are passed  to privacy and marketing systems in real-time.
  • Speed identity integration throughout the software development lifecycle from rapid  prototyping to DevOps automation.


The expanded Okta Integration Network for Customer Identity including the new Catalog and  connectors is available today at okta.com/integrations. In addition, Okta Workflows for Customer  Identity is now generally available. Ingesting risk signals is available in Early Access starting today and  accessible through Okta Adaptive Multi-factor Authentication.

About Okta

Okta is the leading independent identity provider. The Okta Identity Cloud enables organizations to  securely connect the right people to the right technologies at the right time. With more than 7,000 pre- built integrations to applications and infrastructure providers, Okta provides simple and secure access to  people and organizations everywhere, giving them the confidence to reach their full potential. More  than 10,000 organizations, including JetBlue, Nordstrom, Siemens, Slack, T-Mobile, Takeda, Teach for  America, and Twilio, trust Okta to help protect the identities of their workforces and customers.