SBN How We’re Staying Connected with Our Channel Partners in a Virtual World

For people like me who thrive on in-person interactions not only personally, but professionally, in my role leading EMEA Partner marketing here at Sonatype, the past year has certainly been trying. We, just like all B2B software vendors, have struggled with building partner relationships, enabling the channel and sustaining the agility needed to maintain demand generation in a virtual world. But, we’ve also been lucky with immense support from our executive team to get creative, push boundaries and above all, remember that our partners are going through all of this with us. 

In an effort to bring all of our channel partners together, and officially announce our new partner program, we recently hosted a virtual Partner Kick Off with 200+ attendees. It’s hard enough to enable and inform a diverse partner ecosystem, and give everyone the attention they deserve in-person, let alone just seeing them on a screen. But, despite the circumstance, we enjoyed a lovely day of education and camaraderie, which included fun sessions to ensure it wasn’t too intense.

The good news: Sonatype is driving market penetration through our channel-first strategy, which makes everything we’re doing completely worth it. With investment in strategic hires, tooling and infrastructure, we saw a 200% revenue increase through channel revenue throughout 2020, which we’re focused on continuously growing this year. And, with new product launches and our latest acquisition of MuseDev Sonatype is only strengthening our position in the market by offering full-spectrum control of the cloud native software development lifecycle including: third-party open source, first-party source code, infrastructure as code 

We of course wanted to share all of these great updates with our partners during our event, but we also wanted to make it more than just a commercial “update;” see above about all of us being human.  (Read more...)

*** This is a Security Bloggers Network syndicated blog from Sonatype Blog authored by Ashleigh Auld. Read the original post at: https://blog.sonatype.com/how-were-staying-connected-with-our-channel-partners-in-a-virtual-world