How Geordie AI Shocked RSAC to Win Innovation Sandbox

The RSAC Innovation Sandbox has long been one of the most watched competitions in cybersecurity, and this year’s winner caught much of the industry off guard. Alan Shimel sits down with Henry Comfort, CEO of Geordie AI, to talk about how a startup that was buying laptops just a year ago ended up taking the crown at the industry’s most prestigious launchpad.

Comfort’s path to cybersecurity was anything but conventional. Before founding Geordie AI, he ran operations for a UK football club and helped lead Darktrace through its hypergrowth phase. That experience across very different environments shaped his view of what enterprises actually need as they adopt AI at scale. The core problem he keeps seeing is a lack of visibility. Organizations are deploying AI agents and agentic workflows faster than their security teams can track, creating blind spots that traditional tools were never built to address.

The gap Comfort describes sits between two camps that have dominated the enterprise AI conversation. On one side are organizations that refuse to touch AI out of fear. On the other are those racing ahead without adequate guardrails. Most companies fall somewhere in the middle, wanting to move forward but lacking the ability to see what their AI systems are actually doing across the organization. Giving security teams that visibility and control over rapidly expanding agentic footprints is where Comfort sees the most urgent need.

For security leaders trying to get ahead of the governance challenge that agentic AI is creating, the Innovation Sandbox result signals where the industry thinks the next wave of critical investment needs to go.

Avatar photo

Alan Shimel

Throughout his career spanning over 25 years in the IT industry, Alan Shimel has been at the forefront of leading technology change. From hosting and infrastructure, to security and now DevOps, Shimel is an industry leader whose opinions and views are widely sought after.

Alan’s entrepreneurial ventures have seen him found or co-found several technology related companies including TriStar Web, StillSecure, The CISO Group, MediaOps, Inc., DevOps.com and the DevOps Institute. He has also helped several companies grow from startup to public entities and beyond. He has held a variety of executive roles around Business and Corporate Development, Sales, Marketing, Product and Strategy.

Alan is also the founder of the Security Bloggers Network, the Security Bloggers Meetups and awards which run at various Security conferences and Security Boulevard.

Most recently Shimel saw the impact that DevOps and related technologies were going to have on the Software Development Lifecycle and the entire IT stack. He founded DevOps.com and then the DevOps Institute. DevOps.com is the leading destination for all things DevOps, as well as the producers of multiple DevOps events called DevOps Connect. DevOps Connect produces DevSecOps and Rugged DevOps tracks and events at leading security conferences such as RSA Conference, InfoSec Europe and InfoSec World. The DevOps Institute is the leading provider of DevOps education, training and certification.

Alan has a BA in Government and Politics from St Johns University, a JD from New York Law School and a lifetime of business experience. His legal education, long experience in the field, and New York street smarts combine to form a unique personality that is always in demand to appear at conferences and events.

alan has 171 posts and counting.See all posts by alan