SBN

4 Tips for Hype Sale Success

Hype Sales Protection

Hype sales are high-intensity, time-limited events in which you drive users to your site towards a limited number of high-value products. In these situations, demand often outstrips supply. Typical products sold in hype sales include event tickets, sneakers such as Yeezys, hot clothing items, collectible cards, NFTs and electronics such as PS5s.

1. Any business can hold a hype sale

Any brand in the e-commerce vertical can make the case to hold a hype sale, particularly those with a limited quantity of inventory and high demand. Many retailers hold a special event day — a specifically defined day that will focus on one product or one product category. In advance of the event, these retailers will center their marketing strategy around it to generate demand. Some even involve celebrities to build excitement around their campaigns. Then, when the special day arrives, the customers will be “first come, first served.”

One of the biggest opportunities in this space is recreating Black Friday on any day of the year. Amazon created Prime Day and many other retailers are following suit. This past Cyber 5, PerimeterX partner YOTTAA saw a 41% increase in traffic and a whopping 43.7% increase in conversion rate across their top 100 customers. You can apply this logic to any high-priority shopping day of the year, and the possibilities for engagement are endless. Repeating this strategy multiple times will result in many high-revenue days throughout your year.

2. Optimize your website for speed and scalability

In a hype sale, customers all arrive in the same time window and rapidly buy out products. This means your traffic will see sudden spikes and the scalability of your web app infrastructure will be tested. There are two common scenarios in which this can take form. The first is a (Read more...)

*** This is a Security Bloggers Network syndicated blog from PerimeterX Blog authored by PerimeterX Blog. Read the original post at: https://www.perimeterx.com/resources/blog/2022/4-tips-for-hype-sale-success/