How Coupon Extensions Impact E-Tailers’ Holiday Revenues
As originally published in Total Retail
It’s Cyber Monday. A shopper arrives on your site. They want to buy a hot kitchenware item. Maybe they got to your site from an online product search or a clever ad your creative team built. They check out the product, put it into their shopping cart, and then… poof, they’re gone.
What happened? The shopper clicked on a browser extension, saw a “deal” from a competing site, and abandoned you. Of course, that deal might not actually be a good one. Shipping might not be free. The color they want might not be in stock. Recapturing them will be a challenge — if they can even find their way back to your site. Your customer acquisition costs, bounce rates and shopping cart abandonments go up. Your conversion rates go down. It’s a story of lost holiday revenue.
A Rapidly Growing Challenge for Online Retail
Browser extensions range from large coupon provider extensions like Amazon.com and Honey to small, fly-by-night extensions that can completely paper over your site with unauthorized pop-up ads of malicious origin. Coupon extensions are now a multibillion dollar, and growing, global business, as evidenced by PayPal’s $4 billion acquisition of Honey, currently the largest coupon extension provider with 18 million users.
*** This is a Security Bloggers Network syndicated blog from PerimeterX Blog authored by PerimeterX Blog. Read the original post at: https://www.perimeterx.com/resources/blog/2020/how-coupon-extensions-impact-e-tailers-holiday-revenues/