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Alibaba’s Singles’ Day Set Sales Records: Reinforces Mobile Optimization Lessons for All Retailers

| | Mobile Performance
On its 20th anniversary, Singles' Day (11 November), a popular Chinese shopping day meant to celebrate the status of those who are single, set a new one-day record of $38 billion in sales, a 26% increase over 2018 ($30.7 ... Read More
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Mobile Window Shopping Climbs, But Sites Are Still Failing Users

This Diwali we saw mobile usage increase 24% over 2018, at the expense of desktop and tablet devices, as mobile shoppers continued to research before buying, even while in a store. At the same time, bounce rates increased, which ... Read More
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Device Hopping Shoppers Drive Up Bounce Rates Leading Into Holiday 2019

| | Mobile, retail, Retail & Commerce
Akamai tabulated and analyzed aggregate statistics from global online retail traffic that touched nearly 100 retail websites and mobile retail apps, providing Akamai with more than 5 billion daily data points ... Read More
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Amazon Prime Day is Now a Major Holiday, Driving up Traffic by More Than 14% in the U.S.

| | Corporate
This increase in participation and strong revenue figures mean that traffic was up as shoppers researched and purchased items. We tabulated and analyzed aggregate statistics from global online retail traffic that touched nearly 100 retail websites and mobile retail apps, providing Akamai with more than 5 billion daily data points ... Read More
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Mother’s Day Online Shoppers Were Active, and So Were Threat Actors

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Mother's Day is a major online shopping event that attracts both shoppers as well as threat actors. Earlier in the year, we reported on the United Kingdom's version, called Mothering Sunday ... Read More
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People Spent More Time with Their Mom this Mother’s Day in the U.K.

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The first major peak traffic event for online shopping in the United Kingdom is Mother's Day, held this year on Sunday, March 31. As we did during peak holiday traffic events last year, we tabulated and analyzed aggregate statistics ... Read More
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Targeted Security Attacks Impact Holiday Shopping

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Part 2 - Security In the first post, web performance was discussed, especially for the mobile visitor. While web performance is critically important, security is also a vital area of focus and investment because, threat actors don't take holidays ... Read More
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Mobile Optimization Should be Your Highest Priority

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Predicting and preparing for peak traffic volume and resource demands is a difficult task for online retailers around the world. They need to be ready for both expected and unexpected traffic spikes at any time. No one wants the ... Read More
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Christmas Day was Quiet for Online Retailers But Picked Up Immediately on Boxing Day

Christmas Holiday Retail Sales In early November, eMarketer forecast that the 2018 U.S. online retail holiday sales would be $106 billion, a healthy increase of 16.6% over 2017 ... Read More
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As Predicted, Mobile Continued eCommerce Dominance Over the Holiday Weekend

Akamai predicted in September 2018 that mobile shopping would continue its growth this holiday shopping season. That prediction held true as we saw mobile devices increase their share of Black Friday online shopping traffic volume to 57.55%, with desktop ... Read More