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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by:Mend-Blue

 

On Demand
Anytime

The ongoing rise in cyberattacks across the software supply chain and a shifting regulatory landscape are forging an unlikely alliance between CISOs, software leaders and legal experts. Privacy, the shifting and diverse regulatory landscape, liability and new AI/ML use cases all present unique challenges and opportunities for risk management, but to best navigate these challenges, legal teams must be involved, too. Why? Because today, software vulnerabilities can represent not just a business risk but a legal risk.

During this live panel roundtable, experts from security, software and legal disciplines discuss some of the top cyberlaw and legal topics affecting software supply chain security, including:
  • The impact of shifting liability for insecure software onto software developers and away from consumers, as proposed in the National Cybersecurity Strategy
  • How these changes will affect the open source community
  • Managing open source license risk
  • The increasing need for technical due diligence in M & A activity
  • Ensuring the security of third-party software supply chains
Sam Quakenbush
Field Innovation & Strategy - Mend
Sam Quakenbush has spent the past 10 years working for cybersecurity companies covering various domains - application security, cloud security, software development, and consulting. He is currently the Senior Director - Field Innovation & Strategy at Mend.io. He is known for advising enterprise customers on how to implement a Secure Software Development Lifecycle using industry-leading application security solutions and best practices.
Chanel Chambers
Head of Marketing - Kodem
Chanel leads marketing for Kodem, an early-stage application security startup. As an enterprise technology marketer, advisor, mentor and coach, she applies a deep curiosity and analytical approach to create stories that help people and organizations thrive. A trained musician, Chanel completed the dual-degree program at the Oberlin Conservatory of Music. She began her technology career at Red Hat and has led marketing teams at companies large and small, including Microsoft, Citrix and Tanium. She holds an M.S. in Technical Communication from North Carolina State University, and an MBA from University of North Carolina at Chapel Hill.
Michael Aisenberg
Principal Cyber SecurityCounsel - Mitre
Michael A. Aisenberg is on leave as a principal cybersecurity counsel of the MITRE Corp. Previously, Michael was the special assistant and counselor to the CEO of Electronic Warfare Associates- Information & Infrastructure Technologies, Inc. from 2000 to 2007, the director of corporate government relations at VeriSign, Inc. from 1981 to 1997, and the Digital Equipment Corporation's Washington public policy program director. Michael is a member of the National Conference of Lawyers & Scientists (AAAS), chair of the American Bar Association’s Information Security committee, senior editor ABA Science/Technology Lawyer journal and holds a B.A. from University of Pennsylvania,  and a J.D. from UMaine School of Law; District of Columbia Bar, United States Supreme Court, and the Courts of Appeals of the D.C. and Federal Circuits.
Anthony Johnson
Managing Partner - Delve Risk
Anthony Johnson, is a former CISO at multiple Fortune 100 Companies and is currently a Managing Partner at Delve Risk. He has led some of the largest global cybersecurity programs in Financial Services and is a passionate advocate for addressing the issues of diversity and inclusion within the IT domains.
Chris Wysopal
Founder, Chief Technology Officer - Veracode
Chris Wysopal is Chief Technology Officer at Veracode. He oversees technology strategy and information security. Prior to co-founding Veracode in 2006, Chris was vice president of research and development at security consultancy @stake, which was acquired by Symantec. In the 1990’s, Chris was one of the original vulnerability researchers at The L0pht, a hacker think tank, where he was one of the first to publicize the risks of insecure software. He has testified to the US Congress on the subjects of government security and how vulnerabilities are discovered in software.
Mitch Ashley
CTO, Techstrong Group Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.