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Solving the ‘Work Anywhere and Access Everything’ Security Challenge

Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by MENLO SECURITY

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On Demand
Anytime

The corporate world has changed in many ways; some changes were forced, some desired. The end user experience of working within an organization, no matter the size, is now paramount to the success of that company.

The corporate end user today has many expectations that they might not have had years ago, including the freedom to choose where they work and which tools to use to get their job done. With this freedom came data challenges; gone are the days of backhauling traffic to implement control and security.

With more than half of employees now working remotely and over 40% expecting this to last for at least the next year, the way companies organize and implement their security operations must also change to meet the needs of their end users without compromising security. In this presentation you will learn:

  • How remote and hybrid work has impacted your end users, security and IT teams
  • How to implement effective threat prevention
  • Different strategies for working smarter, not harder, when deploying security controls
Eric Schwake
Sr. Manager of Cybersecurity Strategy - Menlo Security
Eric Schwake is a Principal Product Marketing Manager for Menlo Security solution stack.  Before coming to Menlo Security, Eric worked with the security products at Proofpoint and covered security products at Cisco and Symantec before that. Eric has more than 17 years of information security experience in a range of positions from technical support to sales and product marketing. Eric holds a CISSP certification.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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