Sponsored by Security Boulevard
In the wake of a series of high-profile breaches, it’s become apparent how vulnerable software supply chains really are. Cybercriminals have increased their efforts to compromise developer credentials so they can embed malware in software components that can be activated downstream when they’re included in an application.
Cybersecurity teams are now in a race against time to help application development teams lock down software supply chains before the next big breach occurs. The challenge lies in how to achieve that goal without slowing down the rate at which modern applications are now built and deployed.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: