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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by Security Boulevard

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In the wake of a series of high-profile breaches, it’s become apparent how vulnerable software supply chains really are. Cybercriminals have increased their efforts to compromise developer credentials so they can embed malware in software components that can be activated downstream when they’re included in an application.

Cybersecurity teams are now in a race against time to help application development teams lock down software supply chains before the next big breach occurs. The challenge lies in how to achieve that goal without slowing down the rate at which modern applications are now built and deployed.

Matt Rose
Field CISO - ReversingLabs
Matt has over 20 years experience in software development, sales engineering, consulting, and technical leadership roles. During this time, Matt has helped some of the largest organizations in the world in a variety of industries, regions, and technical environments implement secure software development programs using cutting-edge application security technologies. Matt&#39;s extensive background in application security, programming, and solution architecture has been key to many speaking engagements for organizations like OWASP, ISSA, and ISACA. In addition Matt has been the host of a successful application security podcast, been quoted in numerous industry articles, and is very well known for his video glass board sessions.
Mike Vizard
Chief Content Officer - Techstrong Group
Mike Vizard is a seasoned IT journalist with over 25 years of experience. He also contributed to IT Business Edge, Channel Insider, Baseline and a variety of other IT titles. Previously, Vizard was the editorial director at Ziff-Davis Enterprise as well as editor-in-chief at CRN and InfoWorld.
Mike Rothman
Chief Strategy Officer of Techstrong Group & GM of Techstrong Research
Mike Rothman is the GM of Techstrong Research, bringing 30+ years of experience as a research analyst and security leader. He is recognized as a voice of reason for business leaders in an often over-hyped and extremely complex security industry. For the past 10 years, his research has focused on cloud security and, most recently, DevSecOps and securing cloud-native environments. Rothman helps organizations navigate this disruptive migration without compromising information and infrastructure protection. Mike also serves as chief strategy officer for Techstrong Group and frequently appears at industry conferences and on the various Techstrong TV streaming video programs.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.