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Leveraging a Cloud Data Platform to Respond to Cybersecurity Events

Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by Snowflake

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When a massive vulnerability like Log4Shell hits the headlines, security incident response teams often find themselves all-hands-on-deck. Similarly, when a vendor announces a newly discovered breach, customers and their security teams must act quickly to determine whether the breach has impacted their environment. However, responding to cybersecurity event headlines without any clear indicators of compromise can be tricky for incident response teams. And product security teams who are not always involved in incident response on a day-to-day basis may be unprepared to perform many of the necessary tasks that are second nature to incident response teams.

Tune in to this webinar to learn how incident response and product security teams can and should work together to deliver a comprehensive, data-driven response program that avoids silos and burnout. Omer Singer, Head of Cyber Security Industry at Snowflake, and Jacob Salassi, Director of Product Security at Snowflake, will walk attendees through how they’ve led their teams to respond to cybersecurity events that hit the headlines quickly and confidently with a security data lake powered by a cloud data platform.

Omer Singer
Head of Cyber Security Industry, Snowflake
Omer Singer, Head of Cyber Security Industry, Snowflake
Omer Singer, Head of Cyber Security Industry, Snowflake
Omer Singer, Head of Cyber Security Industry, Snowflake
Jacob Salassi
Director, Product Security, Snowflake
Director, Product Security, Snowflake
Director, Product Security, Snowflake
Director, Product Security, Snowflake

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.