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Improving Speed and Focus While Resolving AppSec Challenge

Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by SYNOPSYS


Wednesday, October 20, 2021
11 a.m. ET

When we want to resolve AppSec risks, the usual first step is to acquire a tool that will provide needed information. Usually, this involves building several technologies or integrating tools into DevOps pipelines. Unfortunately, while this will help gather information, it also slows down the release cycle, causes pipeline congestion and overloads developers with information. 

In this webinar, we'll show you how to maintain speed and focus while simultaneously mitigating AppSec risks.

Boris Cipot
Senior Security Engineer - Synopsys
Boris Cipot is a senior security engineer at Synopsys. He helps companies of all shapes and sizes to create secure software. Boris joined Synopsys when Black Duck Software was acquired in 2017. He specializes in open source software security, robotics, and artificial intelligence. He has also worked in the cybersecurity field since 2003 in anti-malware software at F-Secure and Avira.

OnDemand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.