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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by Security Boulevard

On Demand
Anytime

As organizations look to implement zero-trust IT policies, many have come to realize that identity is the new perimeter to be defended. The challenge is most of them rely on antiquated approaches to identity and access management (IAM). Come learn how organizations can modernize IAM in a way that makes achieving zero-trust policy goals achievable sooner rather than later.

Matthew Chiodi
Chief Trust Officer and Technical Advisor - Cerby
Matt Chiodi brings over two decades of security leadership at industry leaders Palo Alto Networks, RedLock, Cognizant, Deloitte, and eBay to his role as Chief Trust Officer at Cerby. He has led world-class research, including the Palo Alto Networks Unit 42 Cloud Threat team and served on boards of directors including Infragard, an FBI/private sector partnership for the protection of critical infrastructure. Chiodi also currently serves on the faculty at IANS Research.
Neil Carpenter
Principal Technical Evangelist - Orca Security
As Orca's Principal Technical Evangelist, Neil helps organizations identify and contain security risks in their cloud estates. His passion for getting ahead of security problems comes from over a decade of leading customer-facing security incident response teams at Microsoft and seeing what happens when attackers win.
Sharon Florentine
Managing Editor - Techstrong Group
Sharon is a veteran technology editor and former journalist with more than 20 years of experience writing and editing IT books and certification guides and print and digital magazines such as CRN, eWEEK, Computerworld and CIO.com, among others. She is passionate about diversity, equity, inclusion and social justice. She currently lives near Philadelphia, PA with her husband, son and a neurotic pit bull mix.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.