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Webinar

Think About Your Audience Before Choosing a Webinar Title

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With economic uncertainty top-of-mind for business leaders and security threats at an all-time high, CISOs are in a particularly challenging position. To secure cloud-native environments, many CISOs are using a platform approach that helps deliver the necessary security capabilities while saving money and improving performance.

In this session, our CISO panel will discuss how they evaluate their current security tech stack and the paths they have taken to consolidate and optimize the tools they use. They will share their tips for building an effective cloud-native security practice and how a platform approach delivers business value beyond cost savings without sacrificing performance.

You'll learn about security operations improvements including cost reduction strategies, streamlining communication between teams, how to reduce the risk of a breach and improve compliance. Our expert panel of CISOs have experience with the trials and errors involved in optimizing and consolidating their security stacks. All of this leads to job security in a state of economic uncertainty.

John Masserini
Senior Advisor - TAG Cyber
An industry veteran of providing information security services to multinational organizations. An industry-recognized leader whose expertise across multiple verticals provides for a unique approach to delivering an information risk program that drives business-focused solutions to today's global Information Security & Compliance challenges. An experienced leader who not only specializes in reinvigorating and realigning existing teams, but also building new information security programs to meet critical business needs. A three-time, 18-year veteran CISO, John's experience in building and developing global information security programs has led to his in-depth understanding and appreciation of the intersection of technology solutions, human interaction, and risk acceptance. Prior to his CISO roles, John held key leadership positions at several information security market leaders such as VeriSign and Guardent, as well as leading integrators such as EDS and SAIC.
Ira Winkler
Field CISO & Vice President - CYE
Award winning CISO, top-rated keynote speaker, bestselling author, but really just trying to leave the world more secure than how I found it. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.