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Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by Security Boulevard

On Demand
Anytime

Making speed a priority in software development and delivery is essential in today’s digital economy. Both consumers and internal employees now expect their applications to not just be fast, but to also provide continuously updated application experiences.

Best DevOps practices are, of course, at the core of achieving that goal. The challenge now is implementing those best practices at the level of scale required to drive a rapidly expanding digital economy.

SID CHOUDHURY
VP, Product - Harness
Sid Choudhury is VP, Product at Harness. Sid has been building software infrastructure products for 20+ years with major companies including Oracle and Salesforce. Prior to Harness, he was at Yugabyte and AppDynamics where he built and scaled multiple products for both SMB and large enterprise customers. Sid received his BS in CS from IIT, MS in CS from UT Austin and MBA from UC Berkeley.
Robert Brennan
Vice President, Product Development - Fairwinds
Robert drives software initiatives at Fairwinds with a heavy focus on open source. He has worked for years on developer tooling and software infrastructure, focusing on the development of software that abstracts away the complexity of underlying infrastructure to enable an optimal experience for engineers.
Sharon Florentine
Managing Editor - Techstrong Group
Managing Editor - Techstrong Group
Managing Editor - Techstrong Group
Managing Editor - Techstrong Group
Britt Crawford
Director of Product Management, StrongDM

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.