Sponsored by PROTEGRITY
We've learned a lot from the failure of companies to stay on top of data privacy and security and from their responses. It's not just about the failure of any single company, but those whose responses inspired admiration and that others tried to emulate.
Some learned the hard way and were forced to take data privacy and security more seriously after security-related incidents. They learned to build short- and long-term plans for better security. Basic core components for data privacy and security can be applied to new use cases and platforms when a new need arises.
Some companies learned these lessons by watching others in their industry before they experienced any major security incident; implementing best practices with granular data privacy and security to achieve a more defensible security posture. They assumed that an attacker might soon target their business or might already be in their systems. The major lesson: The security landscape is increasingly changing and needs to be continuously monitored to stay ahead of threats.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: