Sponsored by CHECKMARX
Erez Yalon, Head of Security Research, oversees Checkmarx’s research team comprising analysts, pen-testers, secure developers, and bug bounty hunters. He brings vast experience to his position, and his efforts empower today’s developers and organizations to deliver more secure software, applications, and devices. Erez is the co-founder of the DEF CON AppSec Village and co-led the development of the OWASP API Security Top 10 list. Over the years, Erez has been invited to speak at prominent events, including RSA Conference, Infosecurity Europe, Black Hat, and DEF CON, while also being featured in news outlets such as Fortune, Forbes, WIRED, TechCrunch, and Dark Reading.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: