Sponsored by ThreatX
Attackers today are more cunning and sophisticated than ever before. The attacks of yesterday - easy to identify and defend against - are long gone. Today, attackers use a sophisticated combination of methods and techniques to target companies' assets and evade detection while many security teams lean on legacy strategies that fail to keep up.
From distributed botnet armies in the tens or hundreds of thousands to DDoS campaigns designed to distract from the real target, attackers are finding new and creative methods to achieve their goals. In this program, we will take a look at some of the tactics your adversaries may deploy - including case studies from the field - to help you better prepare to defend your organization in 2023 ... and in the future.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: