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Application Security in the Rapid Digital Transformation Age

Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by DIGITAL.AI


Tuesday, March 30
1 p.m. ET
 
From mobile banking to healthcare to retail, consumers are adopting web and mobile app technologies greater than ever. As applications evolve and organizations embrace digital transformation to generate new revenue streams, most still aren’t doing enough to protect against bad actors that may compromise sensitive data or intellectual property. Achieving a finite balance between a delightful customer experience and the security of mobile and web applications can be challenging.
 
In this webinar, we’ll share:
  • How digital transformation is affecting the application security landscape
  • How to develop web and mobile applications with designed-in security
  • How to integrate application protection into existing DevOps processes
Matt Clemens
Senior Director of Field Security Engineering - Digital.ai
Matt Clemens is Senior Director of Field Security Engineering for Digital.ai. Digital.ai’s solutions are utilized across multiple industries to protect application software against reverse engineering and tampering by building protection directly into the application binary. Matt’s leads a team of Field Engineers who helps Digital.ai’s customers secure their most important application assets. Prior to joining Digital.ai, Matt spent 20 years in a variety of roles in the embedded processing industry at Motorola and Freescale Semiconductor. Matt holds a BSEE from the University of Michigan.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.