Sponsored by Security Boulevard
Cybersecurity teams remain chronically overworked and short-staffed. It’s clear that AI must play a role in augmenting these cybersecurity teams, but there’s still a long way to go before AI models help level the playing field between cyberattackers and defenders. Many of the routine analytics tasks that are performed manually today will increasingly be automated, which will increase the amount of time teams have to discover and thwart more sophisticated threats. And AI has a role to play in cybersecurity hiring and talent retention, too—savvy cybersecurity professionals may not want to work for organizations that don’t invest in the AI technologies that can help them succeed.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: