<img src="https://certify.alexametrics.com/atrk.gif?account=8w5fq1Fx9f207i" style="display:none" height="1" width="1" alt="">
A New Year's Ransomware Resolution

Webinar

Think About Your Audience Before Choosing a Webinar Title

Sponsored by AXIO


Tuesday, January 19, 2021
1 p.m. ET

2020 was a brutal year for ransomware. Cybercriminals operated without any human decency, targeting the most vulnerable and at-risk parties, such as hospitals, scientists, and global manufacturers. The approach has become more sophisticated and life-threatening, shifting from individual targets to global enterprises, destroying backups, blackmailing victims with public leakage of exfiltrated data, and paralyzing critical systems and infrastructure.

During this difficult time, Axio’s research and development team has been busy at work analyzing hundreds of real-world ransomware events. Our research is now complete, and we’d like to ring in 2021 with a New Year’s Ransomware Resolution.

Introducing the world’s first comprehensive ransomware assessment methodology available for free in the Axio360 Platform.

Please join Axio’s President and Co-Founder David White, and AIG’s Garin Pace, cyber product leader-financial lines and property, to see the world’s first comprehensive ransomware assessment platform in action. In this lively discussion, we will cover the following points:

• Ransomware is about big game hunting now
• Cybercriminals don’t care about human life
• There’s no guarantee your exfiltrated data won’t be exposed
• The best way to prepare is from a single point of truth
• How our ransomware assessment is based on hundreds of real world events
• How you can combine the learnings of world’s top analysts with DHS guidance
• Why you should evaluate your susceptibility based on fact patterns
• How you can get started with the Axio360 Free Ransomware Assessment

David White
President - Axio

David White is founder and president at Axio, where he leads cyber risk innovation and works directly with Axio clients on cyber program evaluation, cyber loss scenario analysis and insurance program analysis. David has led numerous engagements while at Axio, more than 80% of which have been with energy sector firms. Before co-founding Axio, David White led a research team at the Software Engineering Institute CERT program, which is part of Carnegie Mellon University and often considered the birthplace of cybersecurity. He also served as the chief architect for the Smart Grid Maturity Model and the Cybersecurity Capability Maturity Model (C2M2), both in collaboration with the US Department of Energy and private sector partners.

Garin Pace
Cyber Product Leader - AIG
Garin Pace is a cyber product leader at AIG, responsible for cyber-exposure in the financial lines and property products globally. In this role, Pace is responsible for shaping and driving the underwriting strategy for all cyber-perils, and ensuring all cyber-underwriting tools and processes are consistently leveraged across the portfolio. Pace joined AIG in 2005 as a Professional Liability Underwriter and has held various positions of increasing responsibility since. Most recently, Pace was head of underwriting wxcellence – cyber, responsible for the underwriting strategy and training for the cyber-insurance product in North America. Garin holds a bachelor of science degree in chemical engineering from Tufts University.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.