Game Crunch Doesn't Always Have to be a Thing

Game Crunch Doesn’t Always Have to be a Thing

| | Online Gaming
You've been dreading the conversation. You know there's no way out of it, given the timeline. Your execs have made it clear that the very large marketing spend is going to hit during the week when two of your engineers ... Read More
To Keep Players Happy 1.png

To Keep Players Happy, First Seek Understanding

| | Online Gaming
[Me]: To keep your players happy - you need to understand why they're not. [You]: Uh, yeah obviously. Thanks. So what? Actually, I have a lot to say on the topic of keeping players happy. A few months back I ... Read More
Winning at Launch Time

Winning at Launch Time

| | Online Gaming
Your extraordinary work on game development through concept to crunch, your tireless community building, brand awareness, and engagement all converge on one moment: Launching the game. Is it possible to ever finish building a video game? The longer the dev ... Read More