George Deglin, Author at Security Boulevard

The Changing Landscape of Customer Acquisition, Engagement and Retention in 2020

Marketing has evolved over the years from a largely intuitive exercise based on an executive’s judgment and experience, into becoming a data-obsessed occupation. A hundred years ago, department store magnate John Wanamaker was famously quoted as saying that he knew half of his advertising spend was wasted. The problem, he ... Read More