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The Latest E-Commerce Battle: Mother’s Day Shoppers vs. Malicious Pop-Ups

Mother’s Day is just around the corner. It’s the third largest retail holiday in the United States with an average annual sales of $20 billion dollars. When it comes to holiday shopping, online stores reliably experience surges in traffic. This year, with most retail stores being closed due to COVID-19, e-commerce sites are experiencing higher-than-ever spikes of visitors and sales compared to previous years. Mother’s Day shopping is being done almost exclusively online and due to the current COVID-19 crisis, higher percentages of online shopping are expected to continue throughout the remaining 2020 holidays. We have already seen e-commerce figures exceeding Cyber Monday levels of activity by more than 300% on some days during this crisis, so digital retailers will need to stay on the ball, to ensure visitors are benefiting from the intended user experience.

Shoppers are purchasing a wide range of gifts online including clothing, jewelry, electronics, books, home goods, greeting cards and flowers. With so many brands and associated sites selling similar types of products, e-commerce competition is at an all-time high. Digital retailers continually look for ways to stay ahead of the competition.

Many digital leaders use on-site pop-ups to help drive more conversions. A pop-up has a goal to grab the user’s attention and move them to the next stage of the conversion funnel. The conversion funnel focuses on ushering users through the different stages on the site, adding items to their shopping cart and finally completing checkout to make a purchase. There are a variety of pop-ups digital leaders can implement to boost conversions:

  • Sign up subscribers: When first entering a site, a user usually decides to stay or leave within 20 seconds—sometimes less. An email subscription pop-up can encourage a user to share their email address, so businesses can follow up with them (Read more...)

*** This is a Security Bloggers Network syndicated blog from PerimeterX Blog authored by PerimeterX Blog. Read the original post at: https://www.perimeterx.com/resources/blog/2020/the-latest-e-commerce-battle-mother-s-day-shoppers-vs-malicious-pop-ups/