Prospect clients with ransomware: A Case Study

One of the most common scenarios we hear from managed service providers is how to onboard a new prospect that is in the midst of a ransomware incident.  It can be a fantastic opportunity to gain trust and win new business, or a lost opportunity if signals are mixed during the first interaction.

“Not only can our case management software cut ransomware related downtime by 50%, but more importantly, it will end an immediate client pain point.”

While Coveware is a proactive disaster recovery tool, it can also be used as a great sales tool when a new prospect needs help.  Not only can our case management software cut ransomware related downtime by 50%, but more importantly, it will end an immediate client pain point.  End the pain, end the incident, and that recovery goodwill provides a great framework for on-boarding.

That being said, it’s important that service providers position themselves for success.  First, remediate the ransomware, then drive home the value of relevant services. If there is one recurring theme in these scenarios, it is that lost opportunities typically stem from trying to sell the long term deal before the short term pain has been addressed.  

We aim to change that. One of the benefits of being a Coveware partner is white labeled collateral for ransomware remediation along with access to our platform. In this case study, we explore how Red Key Solutions has navigated this path in the past, and what they can look forward to now that they are a member of our partner community.

Read on ->



*** This is a Security Bloggers Network syndicated blog from Blog | Latest Ransomware News and Trends | Coveware authored by Bill Siegel. Read the original post at: https://www.coveware.com/blog/ransomware-client-onboarding

Bill Siegel

Bill Siegel

Bill Siegel is the CEO and Co-founder of Coveware, a ransomware incident response firm. Before founding Coveware, Bill Siegel was the CFO of SecurityScorecard, a NY based cyber security ratings company. Prior to SecurityScorecard, Bill was the CEO of Secondmarket, and served as the Head of NASDAQ Private Market following Nasdaq’s acquisition of SecondMarket in 2015.

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