Google Cloud Identity Competition

Google Cloud Identity Competition

Google is driving a lot of attention to their new Google Cloud Identity solution. It makes a lot of sense since they are locked in a major battle with Microsoft® and AWS® for cloud supremacy. But, many IT admins are wondering what the Google Cloud Identity competition landscape looks like.

Google has focused on the identity management world not necessarily because they want to, but because they have to. You can trace back Google’s intentions in the IAM world to when they introduced Google Apps (now known as G Suite).

Google Takes on Microsoft with Google Apps

Google Cloud Identity Competition starts when Google released Google appsGoogle was aiming to shift Microsoft solutions such as Exchange®, Office®, and Windows Server® to their cloud hosted platform called Google Apps. They were incredibly successful and many IT admins wondered why Google didn’t try to shift Active Directory to the cloud. Google knew that AD was entrenched in the enterprise, and they had no intention of fighting it head on.

Today’s Google Cloud Identity Competition

Todays Google Cloud Identity CompetitionFast forward to modern times, and Google is fighting Microsoft Azure®, Office 365, and AWS. Microsoft has built their own cloud identity management solution called Azure Active Directory, which interestingly is not a replacement to Active Directory, but rather a complement. AWS decided to build their own IAM platform to manage access to their web portal.

Google’s intention with Google Cloud Identity was to compete against these competitors primarily, so they ended up building a similar user management platform for their own services and a web application single sign-on solution. Essentially, Google’s end goal is to provide end customers with enough functionality to consider Google Cloud Platform and G Suite viable competitors.

Clearly, the Google Cloud Identity competition wasn’t really about Active Directory, but many IT admins were hoping that a cloud identity management solution would effectively replace the on-prem Active Directory identity provider.

The good news is that there is a third party cloud directory platform that is a replacement for AD, but that also tightly integrates with Google Cloud (Read more...)

*** This is a Security Bloggers Network syndicated blog from Blog – JumpCloud authored by Natalie Bluhm. Read the original post at:

Natalie Bluhm

Natalie is a writer for JumpCloud, an Identity and Access Management solution designed for the cloud era. Natalie graduated with a degree in professional and technical writing, and she loves learning about cloud infrastructure, identity security, and IT protocols.

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